It’s ALL marketing. Advertising, print, brochures, corporate identity, websites, Facebook, Twitter, YouTube, online content, blogging, radio, etc. We believe that each may have its place depending on the goal – we’ll use only the appropriate medium for the job. And because we are a multi-disciplined company, we ensure that all marketing is co-ordinated across all media – that every message is communicated consistently.
Sounds a bit dull, but it isn’t. This is the start of everything, the start of the journey. This is where we determine how we’re going to work together and what we’re going to achieve. This is where we pool our experiences and knowledge and start to come up with ideas. This is actually where the really exciting stuff begins.
We create and manage social media content and ensure that it co-ordinates with and drives all other marketing activity. We also make it reflect your company’s personality and message. If you’ve got something to say, make sure you say it well. We will help you build relationships with customer interaction; increase awareness of your brand, communicate your ‘personality'; build your reputation online and develop your website’s SEO.
Press, TV, radio, outdoor, online – we have a lot of experience in them all, and the ability to plan and execute effective campaigns – and our media buying partners are the largest in the UK. Online advertising is a great way of efficiently targeting a very specific market – contact us to discuss.
Design permeates everything we do – we design brand identities and brochures; we design TV and press ads; we design marketing strategies and social media campaigns. But in everything we design, we believe in the simplicity and focus of the message. We believe in finding that one simple truth and telling that truth well. That’s where the brilliance lies.
From clean and simple brochure sites (like this one) to complicated, data-driven, interactive sites with interesting blogs and clever APIs – all with usability and effectiveness in mind. You need an optimised website – make it a good one.
Did you know that YouTube is the world’s second-most popular search engine? Video is a powerful and compelling medium – and much more achievable than you may initially think. Adding video to your website as an alternative to reams of copy and people are immediately engaged.
We don’t build e-commerce websites – it’s not what we do. But we can introduce you to a great firm who do, and then we can help with the marketing and design. They use industry-leading software to take your shop online. Now you can sell to the world – think of the possibilities!
We’ve created 3D models for retail locations, building interiors, site fly-throughs – even animated kitchen furniture. Combine with your website, TV ad and YouTube, and you start to see the opportunities come to life.
Could any (or all) of these BEYOND services benefit your business?
WE’VE BEEN WITH AVAILABLECAR EVERY STEP OF THE WAY
There is no better example of what we excel at than the work we do with AvailableCar.com. TAKE A LOOK.
It’s not just their website, but many other aspects of the online world which we keep on top of. Each has its place, depending on what needs to be achieved. We need to ensure our client’s website is the best it can be – and way ahead of the competition. But that’s only part of the story. There’s the rest of their presence online which needs managing, too…
The marketing of German kitchens is a complex procedure. Creating successful retail environments, advertising messages and online strategies can only be done by truly understanding customer desires and concerns, and inspiring those customers.
We deliver targeted digital TV ads to the very specific 2,650 people in the West Midlands who we know are very likely to buy a 4×4 vehicle this autumn. We deliver relevant messages about family cars on Facebook to 96,300 females who we know are ‘family focused’ within 25km of our client’s stores. That’s the level of targeting we can go to. We use different media appropriate to the audience and the budget – and the growth of digital and social media has opened up a larger world of affordable opportunities.
A credit card can mean different things to different people at different times of the year. January is the time where people are receiving large credit card bills and are looking to book summer holiday – an ideal time to offer 0% on balance transfers, perhaps? Communicating opportunities in relevant ways can significantly increase customer uptake.
Not so long ago, Bentley Motor Cars had the image of a ‘Gentleman’s club’, associated with leather armchairs, cigar smoke, stuffy traditionalism and gross opulence. How did we help shift this brand image to one of ‘Successful Exuberance’? Contact us to find out more.
This major national house-builder builds homes for first-time buyers, professional urbanites, down-sizing empty-nesters and for every demographic in between. Our advantage is that we can understand these demographics and what motivates them, while upholding the values of the parent brand.
Would you like to learn more about how BEYOND are working with businesses like yours?
MARKETING HAS CHANGED, BUT WE’VE KEPT UP
Photographer Vincent Laforet found himself dangling out of a helicopter 7,500ft above the Big Apple, armed with a couple of cameras and a dash of courage. The images he captured are beautiful, striking and so incredibly detailed. Take a look...MORE >
Sonos, the wonderful wireless music system is cool. Now it's even cooler thanks to Bruce Mau Design's clever optical illusion.MORE >
We want to be Canadian. This week, some images appeared on imgur via Reddit of the hidden beauty of Canadian passports - transformed when held under a black light.MORE >
No words, just minimal shapes and primary colours show how clever art direction can strip ideas down their bare essentials to great effect. Absolutely beautiful-looking ads, but are grandparents really the ones who are going to buy Lego and create their own Isambard Kingdom Brunel?MORE >
The typeface called Dyslexie is said to make reading easier for people with dyslexia. It seems to have been around for a while, but has been doing the rounds in the press and social media recently having featured in the Istanbul Design Biennial late last year.MORE >
You're a world-famous sports icon, revered in your own country, adopted by a neighbouring country when you're winning, a punching-above-your-weight fiancee and a ballroom-dancing mum - you think you have it all. But you don't. There's something missing... A LOGO. Now Andy Murray's life is complete. He is now Andy Murray - the brand.MORE >
Attention-grabbing headline? Check. Create fear, uncertainty and doubt? Check. Bullet point summary? Check. A call to action? Check. All the ingredients of a great ad! Err…?MORE >
Many people thought this 1994 Wonderbra Ad was empowering. Some thought it was sexist. Sexist?! If you want to see sexist advertising, take a step back in time and click here.MORE >
I bet you never knew there was anything ‘unheralded’ about Apple design! Of course there are lots of reasons why Apple have become so successful, and you’ll get a different view depending on who you ask; stylish iMac design, the iPod, great usability, iPhone, the mouse, over-priced products, unethical employment practices in the far east (oops!), fantastic operating systems, etc. But I credit something else…MORE >
Does BEYOND seem like the kind of business you could work with?
ABOVE ALL, BE REMARKABLE!